Local Gig Guide Rebrand
Project brief: A local Sunshine Coast gig guide, Locals in the Loop, was in need of a visual rebrand. They reached out to my university for student assistance, and I had the opportunity to design and pitch the following assets to them:
Primary logo
Brief Style Guide
Locals in the Loop is an organisation created to keep citizens and tourists of the Sunshine Coast community informed and updated on events in the region that regard music, markets and more.
As a result, for my logo, I wanted to create a mascot that reflected this and would help to build the brand’s overall identity and personality. The guitar strongly resonates with music gigs, whilst the other design elements (muted colour palette, classic typography, beer bottle imagery, etc.) reflect the region and give it an overall relaxed feel.
