Ripe Haven Co.

Project Brief: For this university project, I chose to develop a full branding concept (including prototypes) for a juice company.

Primary Logo

Berry Alternate Logo

Apple Alternate Logo

Ripe Haven Co. is a retro-inspired, tropical, sustainable, natural fruit juice brand.

The brand currently consists of two juice products – a share carton and a single-serve bottle. Each of these products come in three flavours; Citrus Cyclone, Berry Bliss and Apple Allure.

Visually, the brand identity was inspired by classic, retro fruit stickers and labels. This visually forms the core of the business, and this imagery is consistent across the entire branding.

Instagram mock-up

Pattern

Style guide